Six Case Studies
(In Six Minutes)
How Listing Buyers Creates Net-New Opportunities
Below are real-life examples of agents listing buyers and the downstream opportunities that followed.
Case 1: One Buyer Listing → $94K in Deals
Situation
Agent John had an active buyer focused on a specific neighborhood after losing out on the only on-market home that met their criteria.
Action
He listed the buyer and shared the buyer profile via a mailer to approximately 1,200 nearby homeowners.
Result
6 homeowners responded
1 direct match → $24K commission
1 homeowner became a listing and sale → $53K combined
3 others indicated openness to future off-market conversations
An open house leveraged that private demand → $17K buyer commission.
Total commission impact: $94K
Why it mattered
One buyer listing created multiple, unrelated deal paths—only one of which required a direct match.
Case 2: The SOI Play
Situation
An agent was working with a relocating family who needed to buy before the school year.
Action
She listed the buyer and shared the buyer profile in her weekly newsletter and on Facebook, targeting the neighborhoods where the family wanted to live.
Result
2 homeowners shared early knowledge of upcoming sales
1 resulted in a sight-unseen purchase → $29K
The outreach also triggered a separate SOI referral → $18K
Total commission impact: $47K
Why it mattered
The buyer listing turned the agent’s sphere into an intelligence and referral network, not just a marketing audience.
Case 3: The Buyer Presentation
Situation
An agent knew he was competing with two others going into a buyer presentation.
He had already had a five-minute introductory call with the lead.
Action
From that call, he created a draft buyer listing.
During the presentation, he showed the buyers the draft listing and explained how he would use it to identify off-market opportunities.
Result
The buyers signed on the spot, commenting: “Nobody else even mentioned anything like this to us.”
Commission: $34K
Why it mattered
The buyer listing reframed the agent from someone who shows homes to someone who creates access.
Case 4: The Listing Presentation Advantage
Situation
An agent competed for a listing in a neighborhood where other agents were pitching the idea of a “private exclusive.”
Action
Before the appointment, he identified several relevant buyers on Whoovia and contacted their agents with a non-address-specific description of the home.
Result
4 agents confirmed strong buyer interest
The agent demonstrated real demand during the listing appointment.
He also showed how the sellers could find their next home off-market using the same approach as he was using for other buyer clients.
Listing won: $56K
Why it mattered
The buyer listings turned a vague promise of exclusivity into concrete proof of demand.
Case 5: The SOI Conversion
Situation
An agent ran into an old friend who was frustrated with his home search.
Action
She asked a single question:
“Are you seeing any off-market homes?”
Result
The next day, the friend asked her to take him on as his agent.
Commission: $43K
Why it mattered
The buyer listing provided the agent with a clear, differentiated response to a common buyer frustration.
Case 6: Upstream Seller Conversations
Situation
An agent listed a $3.5M buyer on Whoovia.
Action
A homeowner reached out directly using the in-platform messaging tool.
Within a day, the agent was at the property with his buyers.
Result
The property was not a match.
However:
The agent and homeowner remain in contact
The owner is open to seeing additional buyers from this agent.
The owner is considering a traditional listing with this agent.
Why it mattered
The buyer listing created a seller relationship before any listing agreement was in place.
Context
In each case above, the incremental time beyond an agent’s standard workflow was minimal—often under 15 minutes.
Some of these examples occurred prior to the current version of Whoovia. As more buyers and agents participate in Whoovia, the same actions shown here require less manual effort to create similar conversations.
In several of the cases above, the initial buyer was not the deal; instead, the relationship and access to unique data were.